Launch campaign for introducing Purissima, a natural and gluten-free spread brand, positioned as premium, healthy, and versatile.
The campaign included a breakfast event hosted by a popular Serbian influencer with media and tasting sessions, generating strong coverage. It was followed by a cohesive print and digital campaign, and a month-long series of in-store activations across key retailers. Results: 60,000+ direct contacts, 25,000+ tastings, and strong social media visibility with positive consumer feedback.
