Task was to launch Fresh Corner’s new premium Arabica coffee, and to build awareness by providing an experience that highlights the coffee’s Brazilian origin.
The event featured a vibrant Brazilian theme held in a lush greenery setting, and a real blue-and-yellow macaw, a symbol of Brazil, as a visual centrepiece.
The guests were welcomed with traditional Brazilian music and drink. Interactive workshops were also held, as well as latte art competition.
The Brazilian setup was enhanced by an unforgettable experience with live Samba dancers performance.
With over 150 attendees, including media representatives, influencers, and local celebrities, the Event successfully achieved its objectives of creating buzz and building stronger brand awareness.
