About penguins, elephants, and elegance
BLACK GLASS ELEGANCE
To present a new appliance model which benefit is exclusively new design and construction of special type of black glass.
Using a combination of low-angle framing, play of lights, shades and reflections, we have driven desire among consumers who value not only functionality but also the aesthetics of their kitchen.
SO BIG!
The task was to make a mini campaign for TVs that had the biggest diagonal on the market.
If something is much bigger than it looks at the first glance, we use a proverb in Serbian language: “Do you know how big it is? An elephant can pass through”. Therefore, we created witty KV with the elephant coming out oft the screen.
PENGUINS
The communication was oriented towards promotion of new freezers that function on very low outside temperatures.
Therefore, we decided to visually emphasize the communication through hyperbolic placement of freezer in the polar environment – penguins, icy space, igloo and Aurora erupting from an open freezer.
