We have responded to an appeal from Center for Youth Integration and participated in the non-profit project. It aims to improve the education of children from socially vulnerable categories and informal settlements. As a result we made a campaign “Every Kid Deserves a Chance”.
Most of the inhabitants of the informal settlements are Roma. As a result of their poverty, most of the children do not go regularly to primary school. CfYI was recruiting volunteers to take them to school and back every day. As a result of the program, number of children attending school closes rise 235%.
Our contribution was the production of TV spot inviting volunteers that are willing to help children living in informal settlements. Famous Serbian actor Svetozar Cvetkovic has provided additional support through recording voice over fr the video.