Aroma Markets, grocery store chain, approached us with a request to develop a new brand image. Task was to make clear to consumers that shopping in their stores is a unique experience for all senses. We also had to send a message that they can always expect a pleasant neighbor atmosphere in Aroma markets. As a result of the brief we create “Shopping for all Senses” campaign.
Our team created a fluttering, almost emotional TV advertisement charged with positive energy. Camera movement is dynamic and captures only the most interesting moments. Everything else is obvious from the context. By using graphical elements, we have illustrated pleasant sensory experience that consumers enjoy in while shopping. We emphasised wide selection of fresh products and friendly, smiling vendors. In addition, everything is accompanied by a poetic voice-over.