Danica Vujicic heads the Belgrade office team, overseeing seamless integration and collaboration on projects for leading clients. With 30 years of experience in advertising, Danica applies contemporary marketing techniques to modern brand strategies, ensuring agency clients receive what they need and expect.
Danica understands that successful advertising campaigns achieve quantitative results and increase sales, and the best ones have power to drive the change and impact the society. One such example is her agency’s ad campaign “Every Kid Deserves a Chance” for the Center for Youth Integration, a non-profit project aiming to improve the education of children from socially vulnerable categories and informal settlements. The campaign helped recruit volunteers and increase the number of vulnerable children attending school lessons by 235%. As a mother of two (+ a pooch) Danica knows that successful kids become successful adults.