TASK
- To position a brand on the market as a brand new product.
- To increase awareness of the brand itself.
- To develop a new concept into a campaign.
- To strengthen the Chips Way brand and communicate its product and values.
GOAL
Approach the target group in a fun way and win their sympathies.
IDEA
Introduce a new product through a memorable and fun song. The music is contemporary and attractive to the target audience.
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