Super Card, the largest loyalty program in the country that offers consumers numerous benefits and discounts when shopping at partner chain stores, decided to rebrand the most popular loyalty card, which in addition to collecting points for discounts includes the function of a credit card.

In order to eliminate the mistrust of consumers who are accustomed to the old visual identity and name, we used a simple language that is easily understood by all social groups and hired popular actors, to send the viewers a clear message that the new combination of loyalty and credit card captures all the benefits that they had before, and much more.