After merging of Mullen and Lowe and Partners, two global leaders in the field of advertising and communication, MullenLowe Group was formed – a completely new type of creative network with integrated communications planning which brings together the best talents from all disciplines, ready to cope with numerous business challenges of clients worldwide.
Therefore, it was necessary to create the visualization of new identity that reflects the positioning of MullenLowe Group as a global creative boutique with common culture and approach. Network’s own creative resources were engaged in developing a new logo – Challenger Octopus. Created by MullenLowe Brasil, this logo is now a sign of recognition of all 90 MullenLowe Group offices in 65 markets around the world.
Jose Miguel Sokoloff, President of the MullenLowe Group Global Creative Council commented that „new brand identity perfectly embodies the positioning of MullenLowe Group, as a creative company with a challenger attitude that is willing to take risks, and underscores a key competitive advantage of our network with our hyperbundled offering”.
In accordance with this, agency Lowe and Friends based in Belgrade, Serbia, operates under a new name MullenLowe and Friends since January 2016.